Chihshang Township (Brown Boulevard) Tourism

Chihshang Township, specifically the Brown Boulevard area, is a picturesque rural district in the eastern part of Taitung County, Taiwan. This area is renowned for its vast, verdant rice fields and serene pastoral landscapes, which have earned it the name 'Taiwan's Rice Heaven'. Brown Boulevard, a road once used for farm transportation, is now a popular attraction for its scenic beauty and tranquil ambiance. The most distinctive feature of the boulevard is the absence of telephone poles, which allows for uninterrupted views of the sky and fields, making it a beloved spot for cycling and walking. It rose to fame due to a famous commercial that was filmed here, capturing the heart of the nation with its pure beauty. Visitors to the area can also indulge in the local specialty of bento boxes, which contain rice harvested directly from Chihshang's fields. The region promotes eco-tourism and offers a close-up encounter with Taiwan's agricultural heritage and a break from the hustle and bustle of urban life. Close to the famous East Rift Valley, Chihshang and its Brown Boulevard provide a peaceful escape, showcasing the perfect harmony between man and nature.