Hida Folk Village, also known as Hida no Sato, is an open-air museum situated in Takayama, a city in the mountainous Hida region of Gifu Prefecture, Japan. It was established to preserve the traditional thatched-roof architecture and cultural heritage of the area, which was at risk of disappearing due to modernization and population decline.
The village officially opened to the public on April 8, 1971, featuring over 30 traditional houses dating from the Edo period (1603-1868) to the early 20th century. These structures were relocated from their original locations to the museum's current site to be meticulously reconstructed, forming a picturesque ensemble that mirrors a historical mountain village.
When visiting Hida Folk Village, tourists can immerse themselves in the traditional way of life of the Japanese countryside. The huts and houses, some of which are designated as Important Cultural Properties, showcase ancient carpentry techniques and are accented by traditional gardens. Activities such as craftsmanship demonstrations, seasonal festivals, and hands-on workshops like Sarubobo doll-making offer a deeper understanding of the region’s culture.
In addition to the architectural wonders, the museum exhibits a rich collection of folk art and everyday artifacts from the Hida region, further illustrating the historical lifestyle of its inhabitants. The village's scenic location, surrounded by nature and overlooking the Takayama Valley, also adds to the allure of this destination.
Tourism has played an essential role in the preservation efforts of Hida no Sato. The influx of visitors has provided the necessary funding for maintaining the buildings and supporting cultural heritage projects. Moreover, Takayama's broader tourism appeal, with attractions such as its preserved old town, morning markets, and festivals like Takayama Matsuri, has bolstered the visitor count to Hida Folk Village.
In recent years, there has been a growing trend towards experiential travel among tourists visiting Hida no Sato. Visitors are increasingly looking for immersive experiences that allow them to engage with local culture and history on a deeper level. This has been reflected in the popularity of activities such as:
Furthermore, as global awareness of sustainability increases, Hida Folk Village has also seen a trend towards eco-tourism. Efforts to minimize environmental impact and promote the sustainable use of resources have become integral to the operations of the village.
Finally, the rise of digital platforms and social media has significantly shaped the way tourists discover and engage with destinations like Hida no Sato. Online promotion, virtual tours, and interactive apps offer new ways to experience the village, even from afar, and have become vital tools in attracting the next generation of culturally curious travelers.