Laboni Beach is the main beach of Cox's Bazar which is regarded as one of the longest uninterrupted natural sandy sea beaches in the world, with a stretch of approximately 120 kilometers. Named after the town it graces, it is the closest sea beach to Cox's Bazar's buzzing hotel-motel zone, and hence, is the most popular tourist spot in the region. The beach is famous for its stunning sunsets, picturesque surroundings, and for the gentle waves of the Bay of Bengal. Tourists can take part in beach volleyball, enjoy horse riding, or choose to relax on the golden sands. The beach also serves as a point where tourists start their trips towards other beach destinations nearby like Himchori and Inani. Local vendors offer a variety of good such as souvenirs, handmade clothes and beach accessories along the shore, enriching the cultural atmosphere. The beach remains lively and is often crowded during peak tourist seasons and holidays.