Al Ula has been a cultural and historical hub for centuries, positioned in the northwestern region of Saudi Arabia, it has captivated visitors with its breathtaking landscapes and archaeological significance. The history of tourism in Al Diwan is relatively recent. For many years, the area was not well known to the global tourism scene, partly due to the conservative nature of the Kingdom limiting tourist visas. It was primarily a destination for researchers and history enthusiasts.
The significant turning point came with Saudi Arabia's Vision 2030, an ambitious plan which included opening up the country to international tourists and diversifying its economy away from oil dependency. Part of this vision recognized the potential for tourism in areas like Al Ula, home to Al Diwan as well as the ancient city of Hegra, Saudi Arabia's first UNESCO World Heritage site.
The Royal Commission for Al Ula (RCU) was established with the purpose of preserving and developing Al Ula as a global tourism destination. With massive investments in infrastructure, conservation, and tourism services, there has been a surge in the promotion of Al Ula's historical, cultural, and natural offerings. Al Diwan is one of the jewels in Al Ula's crown, offering visitors a unique insight into the area's history and culture.
Experiential and Cultural Tourism: Visitors to Al Diwan now seek more immersive experiences that go beyond standard sightseeing. This trend includes cultural events, culinary experiences, and interactions with local communities to understand the historical way of life that once thrived in the area.
Sustainable Tourism: There is a growing preference for eco-friendly and sustainable travel options. Al Ula and Al Diwan are no exceptions, with initiatives aimed at environmental conservation and sustainable visitor management to ensure the destinations remain unspoiled for future generations.
Adventure Tourism: Offering activities such as rock climbing, hiking through the dramatic landscapes, and exploring the tombs of Hegra, Al Diwan is tapping into the adventure tourism market, attracting thrill-seekers and nature enthusiasts.
The future of tourism in Al Diwan looks vibrant. With ongoing projects by the RCU including the construction of luxury hotels, improvement of transport links, and the creation of world-class cultural attractions, Al Ula is set to become a beacon of tourism in the Middle East. This is anticipated to enrich the offerings of Al Diwan, promoting not only the history but also the contemporary cultural scene.
Al Diwan sits at the heart of Al Ula, which is gradually transforming into a hub for global tourists seeking unparalleled historical perspectives and cultural enrichment. As Saudi Arabia continues to open its doors to the world, Al Diwan will undoubtedly play a pivotal role in showcasing the deep-rooted history and dynamic future of this ancient land.
Religious Places (3)
Historical Places (10)
Museums (2)
Mountains (1)
