Al Ula, located in the Medina Region in northwestern Saudi Arabia, is an area of outstanding natural and historical significance. Known for its breathtaking desert landscape, it is home to the ancient Nabatean city of Hegra (also known as Mada'in Saleh), a UNESCO World Heritage Site often likened to the more famous Petra in Jordan. Al Ula covers a valley surrounded by sandstone mountains, where visitors can find well-preserved rock-cut tombs with intricate facades, alongside other archaeological remnants dating back thousands of years. The region's recent developments by the Royal Commission for Al Ula aim to enhance cultural tourism and protect its historical sites. Visitors can also enjoy outdoor activities like rock climbing, hiking, and exploring the desert by camel or off-road vehicles. The old town of Al Ula, with its labyrinthine streets and mudbrick houses, offers a glimpse into traditional life, although it is currently undergoing restoration and preservation efforts.