Wadi Rum, also known as the Valley of the Moon, is a valley cut into the sandstone and granite rock in southern Jordan. It is the largest wadi in Jordan and has been a key attraction for local and international tourists alike. Jebel Rum is one of the highest peaks in Wadi Rum and a prominent feature in the landscape.
The history of tourism in Wadi Rum dates back to the times when it was an important stop for caravans travelling the ancient incense route. However, Wadi Rum came into the global spotlight primarily through the writings of British officer T.E. Lawrence, known as Lawrence of Arabia, who based his operations here during the Arab Revolt of 1917-1918.
The region's connection with Lawrence made it a place of historical curiosity, and thus, it began to attract tourists from all over the world. The allure was further solidified with the release of the 1962 film "Lawrence of Arabia," which was filmed in the area and showcased its breathtaking scenery to a wide audience.
Over the years, the Jordanian government and local Bedouin communities have worked collaboratively to develop sustainable tourism in Wadi Rum. They have established several protected areas to safeguard the environment and archaeological heritage, ensuring that the natural and cultural integrity of the region remains intact.
Visitors to Wadi Rum and Jebel Rum are offered an authentic Bedouin experience, along with a host of activities such as:
Accommodation options ranging from luxury eco-lodges to traditional Bedouin campsites are available, offering experiences for every type of traveler.
The latest trend in Wadi Rum tourism is the focus on eco-tourism and sustainable practices. Tour operators and local businesses are emphasizing the protection of the environment while providing immersive and low-impact travel experiences to tourists. Additionally, there has been an increase in the popularity of adventure and experiential travel in the region.
Visitors can now complement their desert adventures with visits to other historical sites in Jordan, such as Petra, or continue their journey to the Red Sea for diving experiences in Aqaba. Tour packages often offer a combination of these experiences, showcasing the diverse attractions of Jordan. With the country's stability in the region and continued investment in tourism infrastructure, Wadi Rum is poised to remain a top destination for global travelers for years to come.