Jozenjidori Avenue is a bustling street in the heart of Sendai and is known for its vibrant food culture. Sendai, being the largest city in the Tohoku region, has a rich culinary heritage that dates back centuries. Historically, the region was under the feudal rule of the Date clan, which influenced its traditional cuisine, known as "Date-meshi." Over time, Sendai’s food culture evolved, with Jozenjidori Avenue emerging as a modern hub where traditional meets contemporary.
The avenue has always been a focal point for social gatherings and festivals, which are often accompanied by food stalls serving local delicacies. The bustling street, with its diverse selection of eateries, reflects the area's agriculture and its proximity to the sea, giving rise to a spectrum of flavors unique to this part of Japan.