Boulevard Riyadh City is an innovative and modern destination that reflects the rapid evolution of tourism in Riyadh, the capital of Saudi Arabia. The city has a rich historical context, with roots dating back to the pre-Islamic era. However, modern tourism in Riyadh—and specifically in Boulevard Riyadh City—is a relatively new development that has gained momentum with Saudi Arabia's recent efforts to diversify its economy and reduce its dependency on oil revenue.
For many years, tourism in Riyadh was primarily business-oriented, with its economy heavily dependent on the government and oil industries. Cultural and religious tourism also played significant roles, given the city's proximity to significant Islamic historic sites. Riyadh started to experience a change in its tourism landscape with the launch of the Saudi Vision 2030 plan. This strategic framework aims to promote various sectors, including tourism, to build a more diversified and sustainable economy.
With the introduction of tourist visas in September 2019, Saudi Arabia opened its doors to international leisure tourists for the first time, inviting the world to discover its treasures, which had been largely inaccessible to foreign visitors previously. Riyadh, as the capital city, has been at the forefront of this transformation with the development of new destinations like Boulevard Riyadh City.
Boulevard Riyadh City is part of the Riyadh Season, an entertainment and cultural festival that seeks to highlight the region's potential as a global destination for tourism and leisure. Designed to be a comprehensive entertainment complex, Boulevard Riyadh City offers a wide range of recreational activities, dining options, and shopping experiences, alongside cultural performances and events that appeal to both local and international visitors.
Latest Tourism Trends in Boulevard Riyadh City
Future of Boulevard Riyadh City
As part of Saudi Arabia’s comprehensive plan to boost tourism, Boulevard Riyadh City is poised for further expansion and development. The future promises new attractions, continuous improvement of facilities, and an increased focus on sustainability, aiming to attract even more international tourists and establish Riyadh as a must-visit destination in the Middle East.