The East Rift Valley National Scenic Area, Taitung, Taiwan

History of Tourism

Nestled between the towering Central Mountain Range to the west and the Coastal Mountain Range to the east, the East Rift Valley National Scenic Area in Taitung is a geographical marvel that has been captivating visitors for decades. The valley's tourism history is relatively young compared to other historical destinations in Taiwan, largely due to its secluded location and the development of transportation infrastructures.

The East Rift Valley's unique landscapes and cultural offerings began gaining more attention in the latter half of the 20th century, as road networks expanded, including the scenic Hualien-Taitung Highway (Highway 9) which runs through the heart of the valley, making the area more accessible to tourists.

By 1987, recognizing the potential of the region's natural beauty, the Taiwan government established the East Rift Valley National Scenic Area to promote and manage tourism while preserving the environment. This led to a gradual increase in visitor numbers, facilitated by coordinated efforts to develop eco-tourism and publicize the cultural aspects of the Indigenous peoples residing in the region.

In the subsequent years, the East Rift Valley rose in prominence, with attractions such as the terraced rice paddies, hot springs, and tea plantations drawing in both domestic and international tourists. The valley is also home to several annual festivals that highlight the rich heritage of the region, further positioning it as a cultural hotspot on Taiwan's tourism map.

Latest Tourism Trends

Contemporary tourism trends in the East Rift Valley reflect a growing desire for immersive and sustainable travel experiences. Visitors are increasingly seeking out:

• Eco-Tourism: Engagements with the natural environment in responsible ways, including bird watching, hiking in the lush trails, and cycling along the specially designated routes that offer breathtaking views of the valley.
• Agri-Tourism: Interaction with local agriculture through visits to farms, tea plantations, and participating in fruit-picking activities, which have become popular among families and food enthusiasts.
• Cultural Tourism: Experiences that showcase the traditions and lifestyles of the indigenous communities, such as the Amis and the Atayal people, through village homestays and cultural festivals.
• Wellness Tourism: A focus on health and well-being, with tourists flocking to the region's hot springs for their reputed therapeutic properties.

As global travel trends shift toward more conscious and sustainable practices, Taitung's East Rift Valley continues to stand out with its commitment to preserving its stunning landscapes and rich cultural tapestry, while welcoming tourists to discover its many wonders. The valley exemplifies the harmonious balance between tourism development and environmental stewardship—a trend that seems set to define the future of tourism in this breathtaking region of Taiwan.