Nestled in the heart of Nice's Old Town, the Cours Saleya is renowned for its vibrant Flower Market. The history of tourism in Nice, and arguably at Cours Saleya, can be traced back to the late 18th century when English aristocrats began visiting the French Riviera seeking mild winters. By the 19th century, Nice had become a fashionable winter retreat for European nobility and wealthy individuals, drawn by its favorable climate and stunning seaside location.
Cours Saleya itself has long been a central hub for local commerce and social activity, with its origins as a marketplace dating back centuries. The tradition of flower selling in this area began in the early 19th century, and since then, the Flower Market has become an iconic symbol of Nice's cultural and historical heritage, attracting tourists from all over the world.
Throughout the 20th century, the allure of the French Riviera continued to grow as artists, writers, and filmmakers became enamored with its beauty, further cementing Nice as a premier tourist destination. The Flower Market, with its kaleidoscopic array of blooms, became a must-visit location for those wanting to experience the local traditions and the vibrant atmosphere of Nice. Its fame skyrocketed as it was featured in travel guides, postcards, and later, widely shared on social media.
Today, tourism at the Cours Saleya Flower Market reflects a combination of traditional charm and current trends. Visitors flock to the market not only for the flowers but also for the fresh produce, local specialties, and artisanal products offered by the surrounding stalls. The market has adapted to modern tourism demands by offering more diverse merchandise and integrating with cultural events such as festivals, parades, and seasonal celebrations.
The recent trend of experiential travel has also impacted how tourists interact with the Flower Market. Travelers now seek immersive experiences, often participating in guided tours that explain the history and significance of the market, or even attending workshops on flower arrangements and local cuisine. Sustainability in tourism has become increasingly important, and the market has responded by promoting local products and reducing plastic usage by encouraging the use of reusable bags.
Furthermore, with the rise of digital nomadism, the area around Cours Saleya has seen an influx of global travelers who come to both work and enjoy the market's offerings. The city of Nice has invested in infrastructure and services to make the city more accessible and welcoming to this new wave of tourists.
In response to the global health situation, the market has implemented health and safety measures to ensure the well-being of visitors, demonstrating its ability to adapt to changing global circumstances and maintain its place as a top tourist attraction in Nice.
With its picturesque scenery, rich history, and continuous evolution, the Flower Market at Cours Saleya remains a symbol of Nice's vibrant culture. Its popularity endures as a tourism hotspot, offering a timeless yet ever-adapting experience for travelers seeking beauty, history, and a taste of the local lifestyle on the charming French Riviera.