Top Things To Do In GUM Department Store (Moscow) In 2026 - 2027

Top 10 things to do in GUM Department Store

1. 1. Exclusive Shopping Tour

   Indulge in an exclusive shopping experience in the heart of Moscow at GUM Department Store. The historic shopping center not only offers a wide array of high-end shops and boutiques but also embraces the grandeur and charm of its past. During the tour, which lasts approximately 2 hours, you will be introduced to the rich history of GUM, explore the stunning architecture, and visit the most prestigious brands. A personal shopping assistant may help you navigate through the latest collections of fashion, jewelry, and luxury goods, ensuring a premium and personalized experience tailored to your tastes and preferences.

   Duration: 2 hours · Price: Contact for pricing

2. 2. GUM Ice Rink Session

   Experience the magic of winter in Moscow with a skating session at the GUM Ice Rink. Set against the stunning backdrop of the Red Square, the ice rink at GUM provides a unique way to enjoy the city's festive atmosphere. Whether you are a seasoned skater or lacing up your skates for the first time, the GUM ice rink offers an unforgettable experience for all ages. The skating sessions are typically 1 hour long, and skate rentals are available on-site. After skating, visitors can warm up with a hot beverage from nearby kiosks, making it a perfect winter outing.

   Duration: 1 hour · Price: Approximately $10-15 per session

3. 3. Historical GUM Tour

   Step back in time with a historical tour of GUM Department Store, which covers the transformation of this iconic shopping venue from its origins in the 19th century to the present day. Throughout the 1.5-hour guided tour, you will learn about the store's significant events, architectural evolution, and the role it played during the Soviet era. Visitors are not only introduced to GUM's illustrious past but also get to appreciate its current incarnation as a modern luxury retail space. The tour includes visits to key points of interest and exclusive insights into the day-to-day operations of GUM.

   Duration: 1.5 hours · Price: Approximately $20 per person

4. 4. Gastronomic Journey at GUM

   Embark on a culinary adventure at GUM Department Store with a guided gastronomic tour. With over 100 years of history, GUM is renowned for its diverse and upscale dining options. This 2-hour gastronomic journey takes you through selected restaurants and cafes within the department store, allowing you to sample a variety of dishes that showcase Russia's rich culinary heritage as well as international cuisines. From traditional Russian delicacies to contemporary and refined flavors, the tour is carefully designed for food lovers and offers insights into the ingredients, preparation methods, and cultural significance of the dishes.

   Duration: 2 hours · Price: Approximately $50-70 per person

5. 5. GUM Cinema Experience

   Enjoy a classic film or a new release at the GUM Cinema, which combines the latest in cinematic technology with the nostalgic charm of early 20th-century theatres. Housed within the GUM Department Store, the cinema offers a unique setting for film enthusiasts. Sessions usually run between 1.5 to 2.5 hours, depending on the film. The GUM Cinema Experience is not just about watching a movie; it's about immersing yourself in a piece of Moscow’s cultural life within an architecturally beautiful and historically significant venue.

   Duration: Varies with film (1.5-2.5 hours) · Price: Approximately $15-25 per ticket

6. 6. Fashion History at GUM

   The Fashion History at GUM activity is an educational tour that delves into the evolution of Russian and Soviet fashion through the lens of GUM's retail space. Over the course of 1.5 hours, fashion enthusiasts will explore various sections of the department store, analyzing trends and styles that dominated different eras. Participants will gain insights into the fashion industry's development during the Soviet times, as well as the impact of Western fashion movements on Russian designers. This tour is not just about clothes; it's an insight into the social and economic factors that influenced fashion throughout Russia's history.

   Duration: 1.5 hours · Price: Approximately $30 per person

7. 7. GUM Flower Workshop

   Unleash your creativity through a floral arrangement workshop held at the GUM Department Store. Under the guidance of professional florists, this 2-hour workshop introduces you to the art of flower selection, care, and creative design. Participants will have the opportunity to create their unique floral composition, using a variety of fresh, seasonal blooms provided by the workshop. It's not just a chance to learn a new skill, but also to walk away with a beautiful hand-crafted centerpiece. This relaxing and rewarding activity is perfect for those looking to engage in a hands-on experience.

   Duration: 2 hours · Price: Approximately $40-60 per workshop

8. 8. GUM Perfumery Masterclass

   The GUM Perfumery Masterclass is a sophisticated olfactory journey designed for perfume aficionados. Over the course of 1.5 hours, participants will learn about the history and art of fragrance creation from experienced perfumers. The masterclass provides an introduction to various scent families, the process behind making a perfume, and the story of iconic fragrances available at GUM. Attendees will also take part in an interactive session to blend their personalized scent, gaining a deeper appreciation of the complexities involved in perfumery. The masterclass is an exclusive opportunity for those interested in the intricate world of scents.

   Duration: 1.5 hours · Price: Approximately $35-50 per person

9. 9. Kids' Fantasy Workshop

   The Kids' Fantasy Workshop at GUM Department Store is a delightful activity designed to entertain and inspire the younger visitors. Lasting about 1-2 hours, the workshop offers a variety of crafts, from toy making and painting to educational games that showcase Russian culture. Children will be fully engaged under the guidance of skilled instructors ensuring a fun-filled learning experience. Parents can also enjoy a relaxed shopping experience knowing their children are being cared for in a safe and creative environment. The workshop is not just an entertaining distraction; it's an avenue for kids to express their creativity and learn new skills.

   Duration: 1-2 hours · Price: Approximately $20-30 per child

10. 10. Luxury Tea Tasting

    Savor the rich and diverse world of teas with a Luxury Tea Tasting session at GUM Department Store. In the span of 1 hour, tea connoisseurs will be guided through an exquisite selection of teas from around the globe. Participants will learn about different tea regions, the subtleties of tea processing, and brewing techniques to enhance flavor profiles. Each tasting session includes a variety of teas, paired with traditional Russian sweets and pastries, making it not only a tasting but a cultural experience. The elegant setting of GUM provides the perfect atmosphere for this refined pastime, indulging both the palate and the mind.

    Duration: 1 hour · Price: Approximately $25-35 per person