The history of tourism in Jerash, Jordan, is intertwined with the discovery and excavation of its ancient ruins, which include the magnificent Hadrian's Arch. Dating back to the 2nd century AD, Hadrian's Arch was built to honor the visit of Emperor Hadrian to the city in 129 AD. This imposing structure served as the grand entrance to the ancient city of Gerasa, which is now present-day Jerash.
Archaeological tourism in Jerash began earnestly in the early 19th century when European travelers and archaeologists started exploring the Middle East. The rediscovery of Jerash's ruins fascinated the Western world, leading to increased visitors and expeditions aimed at uncovering the past of this once-great city of the ancient Decapolis league.
Excavations have continued into the modern era, revealing a city with well-preserved Roman architecture, such as colonnaded streets, temples, theatres, and public squares. These findings have transformed Jerash into a must-visit Jordanian destination for tourists from all over the world interested in history and ancient civilizations.
In recent years, Jordanian tourism has embraced a variety of new trends to attract and enhance the experience for its visitors. Prominent amongst these trends is an emphasis on sustainable tourism, understanding that the protection of historical sites is of paramount importance for future generations.
Cultural experiences have become increasingly popular, leading to a rise in local guides offering immersive tours. These authentic experiences give tourists a deeper understanding of ancient Roman life and local Jordanian culture.
The development of modern facilities around the archaeological sites ensures convenience for tourists while preserving the historical ambiance. Efforts have been made to provide multimedia presentations and interactive tours using augmented reality, offering a high-tech perspective on ancient history.
Another significant trend in Jerash and Jordanian tourism is the promotion of regional festivals. The Jerash Festival of Culture and Arts is an annual event that showcases a blend of international and local artists, further increasing tourism interest in the area.
The government has implemented several strategic initiatives to promote tourism, such as improvements in infrastructure and transportation. These initiatives make it easier for tourists to visit Jerash's sites, including Hadrian's Arch, and explore them with greater comfort and accessibility.
The future of tourism in Jerash looks promising, with continued efforts aimed at balancing the conservation of its rich historical heritage with the needs of a growing tourism industry. Embracing innovative technologies and sustainable practices, while providing enriching cultural experiences, are key to ensuring that Jerash remains a cherished destination for decades to come.