Nestled in the northeastern state of Tripura, Jampui Hill, also known as the 'Eternal Hills of Spring', has been a lesser-known gem in Indian tourism. Its history as a tourist destination dates back to the days when the princely state of Tripura was under royal rule. The region’s natural beauty and pleasant climate captured the attention of the royal family and elite, who would often retreat to these hills for leisure.
However, it was not until the late 20th century that Jampui Hill began to emerge as a public tourist destination. With the support of the Tripura tourism department, initiatives were started to promote this serene location that boasts a unique blend of cultural diversity, with predominant indigenous communities such as the Lushai and Reang tribes.
The ecotourism potential of Jampui Hill was recognized with the introduction of orange orchard tourism. The annual Orange and Tourism Festival, which celebrates the local orange harvest, draws visitors from across India and has become a significant event on the tourism calendar.
In recent years, Jampui Hill has been gaining attention for its unique tourism experiences. Agro-tourism has seen a surge in interest, with visitors flocking to the area to experience the organic and sustainable farming practices. Tourists are looking for immersive experiences, and the local homestays offer just that - a chance to live with the indigenous communities, learn about their culture, and relish their traditional cuisines.
Nature and adventure tourism have also seen a rise in popularity with activities such as hiking, bird-watching, and exploring the diverse flora and fauna. The hill has several trekking routes that take tourists through dense forests, offering panoramic views of the lush valleys and landscapes.
Responsible and sustainable tourism is another trend that has caught up in Jampui Hill, with a focus on preserving the natural environment and supporting local communities. Initiatives are being taken to maintain ecological balance while accommodating tourists.
The future of tourism in Jampui Hill looks promising. With the government's focus on developing the Northeast region of India as a premier tourist destination, infrastructure development and connectivity are set to improve. This will invariably lead to increased footfall.
Embracing digital and social media marketing to reach a wider audience has also contributed significantly to the growing interest in Jampui Hill. With more travelers seeking off-beat and ecological destinations post-pandemic, Jampui Hill stands as a beacon for sustainable tourism in Tripura.
