The history of tourism in Jebel Thera, Abha, dates back to the time when the Kingdom of Saudi Arabia began to diversify its economy and recognized tourism as a potential sector for development. With the establishment of the Saudi Commission for Tourism and National Heritage in 2000, Jebel Thera's rich historical and cultural heritage became a focal point for attracting visitors to the Asir region.
The initial wave of tourism was mainly driven by domestic visitors exploring the cooler, mountainous regions during hot summer months. Jebel Thera's appeal as a summer retreat was due to its mild climate and unique geography. The area's development of roads and infrastructure in the later part of the 20th century made it more accessible, paving the way for a steady increase in tourism.
Jebel Thera's historical significance, characterized by ancient ruins and historical sites, played a significant role in its tourism allure. The nearby Jebel Sawda and the remnants of traditional villages showcase the depth of history present in the region. With the untouched natural environment and timeless cultural practices, tourists are afforded a glimpse into a bygone era of the Arabian Peninsula.
The Saudi Arabian government's Vision 2030 initiative, which aims to reduce the country's dependence on oil and diversify its economy, has identified tourism as a key area for growth. This has spurred new developments in and around Jebel Thera, targeting a wider international audience.
Recent years have seen a burgeoning interest in adventure and eco-tourism, with Jebel Thera offering activities like hiking, paragliding, and bird watching, appealing to the more active and environmentally-conscious traveler.
Technology has played a significant role in reshaping the tourist experience in Jebel Thera. The implementation of digital tourism initiatives such as e-visas, online travel guides, and virtual tours has made visiting the region more accessible and informative.
Sustainability is at the forefront of new tourism projects in the region. There are concerted efforts to ensure that the natural beauty and cultural heritage of Jebel Thera are preserved. This includes the development of sustainable accommodation options and the promotion of conservation efforts to protect the local environment and heritage sites.
With these advancements and the growing popularity of lesser-known destinations, Jebel Thera is poised to become a premier destination in Saudi Arabia for international visitors. The combination of its natural beauty, rich history, and modern amenities ensures that Jebel Thera will continue to be a cherished location for tourists for years to come.
Historical Places (8)
Museums (3)
National Parks (3)
Villages (3)
Zoos (1)
Mountains (4)
Dams (1)
