Nawate Street Tourism

Nawate Street, located in the heart of Matsumoto, Japan, is a charming and historical shopping street that offers visitors a unique glimpse into traditional Japanese culture. Known locally as 'Frog Street,' this pedestrian-only thoroughfare is famous for its plentiful frog-themed statues and souvenirs, which stem from a play on words: in Japanese, 'nawate' can suggest a connotation of 'snake,' but the presence of frogs is believed to keep the snakes away. The street runs parallel to the Metoba River and is lined with an eclectic mix of small shops, antique stores, cafes, and bakeries. Vendors sell a variety of goods, from traditional crafts to second-hand books and local snacks. The architecture along Nawate Street reflects the historical Edo and Meiji periods, giving visitors a sense of stepping back in time. The ambiance is enhanced during festivals and seasonal events, where the area is bustling with activity and traditional street performances. Nawate Street is also conveniently located near Matsumoto Castle, one of Japan's premier historic castles, making it an ideal stop for tourists exploring the city's attractions.