
Nawate Street (Matsumoto) FAQs In 2026 - 2027
Shopping Street
10 FAQs on Nawate Street
What is Nawate Street in Matsumoto?
Nawate Street is a charming, historic shopping street located in the city of Matsumoto, Nagano Prefecture, Japan. Known for its nostalgic atmosphere, the street is lined with a variety of small shops, cafes, and vendors selling antiques, crafts, snacks, and souvenirs. Often described as reminiscent of old Japan, Nawate Street is a popular destination for tourists visiting the city.
How do I get to Nawate Street?
Nawate Street is easily accessible from Matsumoto Station. It is within walking distance, roughly a 15-minute walk from the station. Alternatively, you can take a local bus or a taxi to get there more quickly. The street is situated near the famous Matsumoto Castle, making it a convenient stop when visiting the castle.
What are the operating hours for shops on Nawate Street?
The shops on Nawate Street typically open around 9:00 AM to 10:0 AM and close around 5:00 PM to 6:00 PM. However, hours may vary for each shop, and some may be closed on certain days of the week, such as Wednesdays. It's a good idea to check the specific hours for shops you're interested in visiting beforehand.
Is there an entrance fee for Nawate Street?
No, there is no entrance fee for Nawate Street. It is a public street that is open to everyone year-round. Visitors can enjoy strolling along the street and browsing the shops at their own pace for free.
What types of products can I find on Nawate Street?
On Nawate Street, visitors can find a wide range of goods including local crafts, antiques, jewelry, second-hand books, quirky gifts, and handmade items. There are also food vendors offering Japanese street food, traditional sweets, and regional specialties.
Why is Nawate Street sometimes referred to as 'Frog Street'?
Nawate Street is affectionately known as 'Frog Street' because of the numerous frog-themed ornaments, statues, and souvenirs scattered throughout the area. This theme originated from a play on words, as 'nawate' can also suggest 'a state of frogs,' and the street's close proximity to the Metoba River has historically made it a habitat for frogs.
What are some recommended activities to do while visiting Nawate Street?
When visiting Nawate Street, guests can enjoy shopping for unique souvenirs, tasting local Japanese snacks, taking photos of the charming traditional architecture, and visiting nearby attractions such as Matsumoto Castle and the Matsumoto City Museum of Art. The area is also ideal for a leisurely walk to soak up the local atmosphere and cultural heritage.
Are there any annual events on Nawate Street that tourists can attend?
While Nawate Street itself may not host large annual events, it often participates in city-wide festivities such as the Matsumoto Bon-Bon, a summer dance festival, or the Matsumoto Crafts Fair in spring. Visiting during these events can enhance the experience with a festive atmosphere and special activities.
Are credit cards widely accepted on Nawate Street, or should I carry cash?
Many of the smaller shops and vendors on Nawate Street may only accept cash, so it is advisable to carry enough Japanese yen when visiting. Some larger shops and establishments may accept credit cards, but it's always a good idea to check the payment options in advance or be prepared with cash, especially for smaller purchases.
Is Nawate Street family-friendly?
Yes, Nawate Street is family-friendly and offers a casual, safe environment for visitors of all ages. The atmosphere is welcoming, and there are shops and treats that will appeal to both adults and children. However, the street is narrow and can be crowded, so families with young children should take care to keep their little ones close by.

















