Sinuiju, a city famed for its industrial prowess in North Korea, has historically been more reclusive than other global tourist destinations. The Sinuiju Cosmetics Factory, renowned for producing the ‘Bomhyanggi’ brand of cosmetics, became an intriguing draw for tourists due to North Korea's strategic decision to open up certain industries to international visitors.
The tourism industry in Sinuiju started to take form post-2000s, under new economic policies aimed at facilitating foreign investment and tourism to certain parts of North Korea. As the city is located on the border with China, it has served as one of the few transit points for tourists and traders alike.
The Sinuiju Cosmetics Factory gained notoriety for its claims to utilize traditional Korean medicine and herbs in the production of its beauty products. The factory is an important showcase in North Korean tourism, with its products distributed locally and, to a limited extent, exported for foreign consumption.
Visitors to the factory are usually taken on a guided tour, where they can observe the production lines, learn about the supposedly natural ingredients used in the cosmetics, and in some instances sample or purchase products. Such tours are carefully curated to highlight DPRK's industrial capabilities and the quality of their domestically produced goods.
It's important to note that North Korea heavily regulates tourism, and visiting places like the Sinuiju Cosmetics Factory requires going through a licensed tour operator. Travel to Sinuiju is generally part of a guided tour from China, with Dandong serving as the main gateway city.
The typical itinerary often includes a stay in Sinuiju, where tourists can experience a showcase of North Korean culture, history, and industry. Despite the potential for an interesting experience, the limited access and strict supervision mean that tourists are only exposed to what the DPRK authorities allow.
In recent years, North Korea has attempted to bolster its tourism sector as a means of increasing foreign exchange amidst international sanctions. They have been developing specialized tourism zones and extending the range of activities available to foreigners. However, the tourism dynamics are unpredictable, frequently affected by geopolitical tensions and global health crises such as the COVID-19 pandemic.
Yet, the tourism interest in North Korea and places like the Sinuiju Cosmetics Factory remains due to the country's opaque nature and the unusual charm of visiting one of the world's most secluded nations.
While not a hotbed of global tourism by any stretch, the Sinuiju Cosmetics Factory and indeed Sinuiju itself contributes to a unique niche of industrial tourism in North Korea. This controlled window into North Korean society is a confluence of curiosity, industry, and the narrative the government wishes to portray to the outside world.