Amman, the bustling capital of Jordan, possesses a hidden layer of vibrancy that permeates its ancient history with the vivacious spirit of modernity. The blend of rich historical tapestry and contemporary cultural expression is perhaps nowhere more evident than in the city's flourishing street art scene and the traditional charm of its downtown markets.
Tourism in Amman has long been a pillar of the city's economy, with its history as a destination rooted in the fascination with ancient civilizations such as the Ammonites, Romans, Byzantines, and the Umayyads. The capital's evolution as a tourist hotspot, however, began in the 20th century with the establishment of the Hashemite Kingdom of Jordan and the subsequent modernization under King Abdullah I.
Post-World War II, the development of infrastructure and investments led to an increased accessibility and a surge in tourism. Renowned for its historical sites, including the iconic Citadel and the ancient Roman Theater, Amman began to attract visitors from around the world. The Jordanian government, recognizing the potential of the tourism sector, actively promoted the city through international campaigns, highlighting its role as a gateway to the treasures of the Nabatean city of Petra, the Biblical landscapes of Madaba and Mount Nebo, and the therapeutic waters of the Dead Sea.
In recent years, Amman has witnessed an urban renaissance that has painted the city's streets as a canvas for creative expression. The street art movement has given life to the old neighborhoods, with local and international artists transforming walls into masterpieces. The juxtaposition of old and new serves as a narrative of Jordan's journey through the ages, making the city's street art a cultural attraction for both locals and tourists alike.
The annual Baladk Street Art Festival, started in 2013, has been a significant catalyst in the flourishing of this scene. It brings together artists who cover city walls with vibrant murals reflecting social issues, folklore, and a modern interpretation of Jordanian identity.
To dive into the heart of Jordanian culture, a visit to the downtown markets, or souks, is essential. The downtown area, notably around Al-Balad, has served as Amman's commercial hub for decades. Here, in the labyrinth of bustling streets, tourists can experience the traditional souk atmosphere, where aromatic spices, colorful textiles, and handcrafted goods are presented with a blend of old-world charm and friendly haggling.
The Souk Al-Sukar, or Sugar Market, is one such destination where the heritage of Amman's commerce lives on. Known for its sweet shops and pastry vendors, it is a haven for those with a sweet tooth, providing an authentic taste of local flavors and confectioneries.
Nowadays, Amman is witnessing a surge in experiential travel, with visitors seeking to engage with the city through hands-on cultural experiences. Cooking classes, art workshops, and local homestays are becoming increasingly popular, offering a deeper understanding and connection with Jordanian culture.
Eco-tourism is another emerging trend, with initiatives emphasizing sustainability and conservation efforts. Tourists are now able to participate in environmental friendly tours focusing on the beautiful landscapes surrounding Amman and its biodiversity.
Moreover, digitalization has played a pivotal role in shaping tourism trends. Social media, online travel content, and the role of influencers have made hidden gems like the street art of Ampan more accessible and appealing to a global audience, further fueling their popularity as must-visit destinations.
With its dynamic combination of history, culture, and artistry, Amman continues to captivate the hearts of travelers, promising unique experiences that blend the allure of antiquity with the pulse of contemporary life.
Beaches (5)
Religious Places (29)
Historical Places (130)
Museums (38)
Wildlife Sanctuaries (1)
National Parks (3)
Villages (2)
Zoos (1)
Mountains (1)
Gardens (2)
Waterfalls (1)
Lakes (1)
