Situated in the heart of Singapore's primary shopping street, 313@Somerset is a contemporary shopping mall that has become an integral part of the Orchard Road skyline. Since its opening in December 2009, 313@Somerset has quickly established itself as a bustling hub for both locals and tourists alike, contributing to the vibrant tourism history of Orchard Road.
Orchard Road's transformation into a major tourist attraction began in the 19th century when it was lined with pepper farms and fruit orchards. The post-colonial era of the 20th century laid the groundwork for its evolution into the commercial avenue we see today. In the 1970s and 1980s, the construction of major shopping centres like Plaza Singapura and Tangs signaled the start of Orchard Road as a major retail destination in Asia.
As Singapore developed into a global financial center, tourism also blossomed. Orchard Road became synonymous with luxury, retail, and entertainment, with an array of high-end stores, hotels, and eateries catering to an international clientele. The emergence of 313@Somerset furthers this vision, offering a one-stop destination for shopping, dining, and entertainment.
Aligning with Singapore's reputation as a 'City in a Garden', 313@Somerset features a green urban space known as Discovery Walk, blending seamlessly with the image of a modern, sustainable city. This shopping center is not only a retail haven but also an architectural marker, showcasing Singapore's progress and attraction as a dynamic cosmopolitan city.
The strategic location of 313@Somerset, right above the Somerset MRT station, provides unmatched convenience for visitors. It's also part of the Orchard Road belt linked to other popular malls via underground walkways, keeping the area bustling with foot traffic and energy.
In recent years, Singapore has witnessed several key tourism trends that have influenced the retail landscape of Orchard Road, including 313@Somerset:
313@Somerset, along with the rest of Orchard Road, continues to be a major landmark in Singapore's tourism industry. Constantly adapting to changing trends and consumer behaviors, it symbolizes the city-state's relentless pursuit of innovation and its status as one of Asia's most popular retail and tourism destinations.