Located in Jordan's southernmost tip, the city of Aqaba has a rich history stretching back over 6,000 years. It has served as an important strategic and commercial port for many civilisations including the Nabateans, Romans, and even during the Islamic era. Aqaba's modern history in tourism however began to take on shape in the latter part of the 20th century, when it started gaining recognition as a recreational destination for both domestic and international tourists.
The transformation of Aqaba into a tourist hub began during the 1970s and 1980s when the government of Jordan took initiatives to promote the rich biodiversity of the Red Sea and the unique historical sites in and around Aqaba. The construction of the King Hussein International Airport in 1972 was a pivotal step, improving accessibility to this city.
Ayla Oasis is a relatively new addition, encompassing a visionary waterfront development that has significantly contributed to Aqaba’s tourism. Ayla has been designed as an integrated resort community offering premium residential and tourism facilities including hotels, beaches, and a variety of dining and shopping experiences.
The project was officially launched in 2001, aimed at promoting eco-friendly tourism and providing a sustainable and luxurious retreat for travelers. Golf courses, marinas, and entertainment venues enhance the area's appeal, catering to a wide range of interests.
Ayla Oasis stands out for its architectural innovation and commitment to environmental sustainability. One of the highlights is the man-made lagoon, which uses water from the Red Sea, creating a vibrant space for water sports and leisure activities. This development respects the delicate eco-system of Aqaba's coast, while harmoniously integrating contemporary design with the natural landscape.
With the establishment of Ayla and other luxury developments, Aqabi has witnessed a significant boost in tourism. It has begun attracting a diverse audience, from diving enthusiasts eager to explore the rich coral life in the Red Sea to history aficionados and luxury-seekers.
The latest trends in Aqaba’s tourism revolve around adventure, eco-tourism, and luxury travel. The city is also experiencing growth in MICE tourism (Meetings, Incentives, Conferences, and Events), with facilities such as the Aqaba International Convention Center drawing global business events to the region.
Adventure tourism has seen an uptick with Aqaba offering world-class diving, water sports, and desert adventures in the neighboring Wadi Rum. Meanwhile, eco-tourism initiatives highlight Jordan's commitment to conservation, accentuated by responsible travel experiences that embrace local culture and traditions.
In the field of luxury travel, new upscale resorts and high-end activities, including golfing at Ayla’s signature 18-hole course, cater to the discerning traveler seeking a blend of opulence and tranquility.
Ayla Oasis and Aqaba at large continue to evolve, with ongoing development plans to further refine the region as a world-class tourist destination. Investing in sustainable tourism infrastructure and unique travel experiences, Aqaba aims to maintain its position on the global tourism map, attracting visitors from all corners of the world.