The Charari Sharief Shrine is one of the most sacred Sufi shrines in the Indian subcontinent. It is the shrine of Kashmir's patron saint, Sheikh Noor-ud-din Noorani, also known as Nund Rishi or Alamdar-e-Kashmir. Sheikh Noor-ud-din was a revered philosopher, poet, and a saint who played a crucial role in preaching Islam in the region. His teachings also had a significant influence on the culture and thoughts of the local population.
The shrine itself is centuries-old and has been a place of pilgrimage for both Muslims and Hindus alike, showcasing the syncretic culture of Kashmir. Tragically, the original shrine was destroyed by a fire in 1995 but was subsequently rebuilt, and it continues to attract thousands of devotees every year.
Tourism around the Charari Sharief Shrine has been part of the region's fabric for many years, largely because of the shrine's spiritual significance. Pilgrims and tourists have been visiting the shrine to pay their respects and to experience the tranquil beauty of Yusmarg nearby.
Yusmarg, or "The Meadow of Jesus," is a small meadow situated close to Charari Sharief, known for its scenic panoramas, lush grassy pastures, and a backdrop featuring snow-covered mountains. It has traditionally been a pastoral stop for travelers wishing to explore the pristine beauty of Kashmir without the crowds often found in more commercialized destinations like Srinagar and Gulmarg.
Modern trends in tourism around Charari Sharief Shrine and Yusmarg have seen a shift towards eco-tourism and sustainable practices, aimed at preserving the region's natural beauty while supporting local communities. There has been a growing acknowledgment of the importance of maintaining the ecological balance while providing tourists with memorable experiences.
Recent development in tourism infrastructure has made this destination more accessible to visitors, without compromising the serenity it is known for. There has been an increase in the establishment of eco-friendly accommodations and the promotion of local crafts to enrich the tourist experience while benefiting the local population.
Adventure tourism has also seen a rise in popularity, with activities like trekking, horse riding, and skiing in the winter months attracting an increasing number of adventure enthusiasts to the region.
In terms of technology, online promotion and virtual tours have played a significant part in enhancing visibility and easing travel planning. Furthermore, tourism policies have been aimed at creating a more tourist-friendly environment while taking care not to over-commercialize, thus preserving the charm and spiritual ambiance of the destination.
When visiting, it's vital to respect the religious and cultural traditions of Charari Sharief Shrine. The period of "Urs," which marks the death anniversary of the saint Sheikh Noor-ud-din, is a particularly important time for visiting pilgrims.
The best time to visit Yusmarg is from April to June for summer tourism, and for snow activities, the winter months of December to February are recommended. Whether visiting for religious purposes or to take in the natural beauty of Kashmir, Charari Sharief Shrine and the surrounding Yusmarg region offer an enriching and serene experience.
