Overseas Chinese Town East (OCT East) is a major entertainment and resort complex situated in Dameisha, Shenzhen, China. Since its inception, OCT East has been a significant draw for both domestic and international visitors, contributing to the rapid growth of Shenzhen's tourism industry.
The complex, developed by the OCT Group, opened to the public in 2007. Encompassing an area of nearly 9 square kilometers, OCT East was designed to become a comprehensive tourist destination offering a mix of entertainment, outdoor activities, and cultural experiences. The idea was to create a resort that would enhance the cultural tourism of Shenzhen while also incorporating the natural landscape of the region.
In its initial years, OCT East quickly gained traction as visitors were drawn to its three major theme parks: Knight Valley, Tea Stream Valley, and Wind Valley. These themed areas provided a variety of attractions suited to different interests and age groups. Knight Valley focused on adventure and thrill rides, Tea Stream Valley combined cultural experiences with leisurely activities, and Wind Valley catered to those seeking outdoor sports and eco-tourism.
With its growing popularity, OCT East expanded its offerings to include luxury resorts, hotels, and spas, thereby enhancing the area's appeal to tourists seeking a stylish getaway. The resort also added the OCT East Ecoventure Valley and themed towns such as Ancient Tea Town and Yunhai Valley, further diversifying its attractions.
OCT East played a pivotal role in establishing Shenzhen as a major tourist destination. The city, once primarily known as an economic and technological hub, started to see a thriving tourism industry, as OCT East attracted visitors with its blend of theme park entertainment, cultural attractions, and natural scenery. This diversification helped draw a broader spectrum of visitors, from families and thrill-seekers to cultural aficionados and nature lovers.
Today, OCT East continues to be a pillar of Shenzhen's tourism. The resort has adapted to modern trends by integrating technology into its attractions, such as virtual reality experiences, and by hosting music festivals and international events. Sustainability has also become a key focus, with OCT East emphasizing eco-friendly practices and preserving the natural beauty of the area.
The success of OCT East has sparked the development of other tourism projects in Shenzhen, promoting a competitive yet flourishing tourism sector. As a pioneer of Shenzhen's destination tourism, OCT East remains a symbol of innovation, leisure, and the unique blend of culture and modernity that defines the city's tourism offerings.
The future of tourism in OCT East looks promising, with continuous investments into upgrading the destination and expanding its reach. Embracing new technologies, creating immersive experiences, and committing to sustainable tourism are likely to keep OCT East at the forefront of Shenzhen's ever-evolving tourism landscape.