The BMW Museum in Munich offers a fascinating presentation of the company, brand, and BMW product history. Covering an area of over 5,000 square meters, the museum showcases around 125 of the brand's most valuable and attractive cars, motorcycles, and engines. The museum's permanent exhibition is divided into seven thematic areas that each reflects a different aspect of BMW's brand history. BMW's story is told in a lively and aspiring manner, involving the visitor in an interactive experience. The bowl-shaped museum, with its futuristic architecture, becomes a journey through time, from the past to the future of mobility. The museum regularly updates its exhibits and offers special temporary exhibitions, making every visit unique.
The BMW Welt is an experience and delivery center that is adjacent to the BMW headquarters and the Olympic Park in Munich. BMW Welt is the company's tribute to its history and a place where all its brands—BMW, MINI, Rolls-Royce, and BMW Motorrad—are on display. Visitors can explore the fascinating exhibitions, participate in events and activities, and indulge in the culinary offerings. Tours through BMW Welt give an overview of the diverse world of the brand and its products. A guided tour takes you behind the scenes, offering insights into the architecture, brands, services, and the sustainable and future-oriented concept of BMW Welt. This is not just a showroom but a venue where visitors can interact with the exhibits and enjoy tailored experiences, making it an unforgettable highlight for car enthusiasts and architecture fans alike.
The BMW Plant Munich is the parent plant and the heart of BMW. It's located right next door to the BMW Welt and the BMW Museum. A guided tour of the BMW Plant offers a fascinating insight into all areas of automobile production. Visitors can witness how a car is created from the first sheet of metal to the finished product. The tour gives an in-depth look at the highly automated processes that include stamping, body construction, paint shop, engine shop, and assembly. Participants will be able to see state-of-the-art robotics technology and skilled workers working together in harmony to assemble BMW vehicles. This tour is especially recommended for technology enthusiasts and those interested in the automotive industry, providing an eye-opening experience into the complex world of modern vehicle manufacturing.
The BMW Junior Museum Workshop is a special program designed for younger visitors, often running in conjunction with the BMW Museum exhibitions. Focused on children and teens, these workshops are both educational and entertaining, as they are meant to spark an interest in technology, engineering, and mobility. Workshop activities range from interactive tours, craft sessions, and experiments to learning sessions about sustainable mobility and the history of transportation. The workshops aim to be not only fun but also to stimulate creativity, critical thinking, and innovation among the younger generation. This hands-on approach to learning about cars, motorcycles, and bike safety is a perfect family-friendly activity that combines learning with practical experiences.
For those interested in the future of mobility and electric vehicles, the BMW i Mobility Experience is a must. Hosted at the BMW Welt, this experience is dedicated to the pioneering BMW i electric and plug-in hybrid vehicle range. During this tour, visitors will learn about the concepts of sustainable mobility, experience the innovative design, and technological facets of BMW i vehicles, and receive detailed information on e-mobility. Guests can also engage in discussions about urban planning, renewable energy, and how BMW seeks to contribute to an eco-friendly future. The interactive nature of the experience, paired with the state-of-the-art setting, makes for an inspirational visit that resonates with anyone curious about the role of transportation in our sustainable future.
While not directly related to the BMW brand, the Museum of Illusions in Munich provides a unique and mind-bending cultural experience nearby. As an addition to a trip to the BMW Museum and BMW Welt, the Museum of Illusions adds a touch of fun and magic. Engaging for both kids and adults, the museum features various holograms, stereograms, and optical illusions. Guests can interact with the exhibits, take incredible photos, and challenge their perceptions. The museum invites visitors to learn about vision, perception, and the human brain through engaging and interactive exhibits. It's a playful and educational break from the automotive-focused activities and offers a completely different kind of learning experience.
While visiting the BMW Museum and BMW Welt, take the opportunity to explore the Munich Olympic Park, which is nestled in their vicinity. Initially built for the 1972 Olympics, the park is an architectural marvel with its iconic tent-like stadium roof that stretches over a vast area. The guided tour takes visitors through the history of the venue, browsing through areas typically closed to the public. You'll have the opportunity to learn about the park's distinctive architecture, its use during the Olympics, and how it has transformed into a venue for sports, culture, and recreation. The tour also provides stunning views of Munich from the Olympic Tower and offers a chance to visit the Olympic Swimming Hall and other sports facilities. It is a walk rich in history and design, offering a contrast to the automotive focus of BMW venues.
For sports car enthusiasts, the BMW M Experience is an adrenaline-fueled activity held at the BMW Welt. It allows visitors to discover and test drive BMW's most powerful and sporty models, the BMW M vehicles. Participants can get behind the wheel and experience the thrill of these high-performance cars under the guidance of professional instructors. Before taking to the road or track, guests may also attend a presentation on the technology, design, and unique characteristics that define the M series. Whether it involves a peak at the brand's motorsport heritage or actual driving time, this experience is tailored to thrill and educate, providing an authentic taste of BMW's commitment to excellence in performance-driving experiences.
Motorcycle fans can have a ball with a tour of the BMW Motorrad Center, which is closely associated with the BMW Welt. Here, visitors get an inside look at BMW's motorcycle division and dive into the history and evolution of BMW motorcycles. From classic models to the latest innovations on two wheels, the tour showcases the precision and passion that go into creating BMW motorcycles. Guests can also learn about motorcycle safety, design, and technology developments. The experience invites motorbike enthusiasts to connect with the brand's values and be part of the BMW motorcycle community, understanding the meticulous engineering that ensures the joy of riding.
The BMW Art Cars Exhibition is a unique intersection of automotive engineering and contemporary art, hosted within the BMW Museum. The exhibition features BMW's collection of Art Cars, which are original works of art created by prominent artists from around the world on BMW cars. Since 1975, artists such as Alexander Calder, David Hockney, Roy Lichtenstein, and Jeff Koons have transformed these vehicles into art exhibits, merging their creative vision with the aesthetics of car design. This exhibition is ideal for art enthusiasts and automobile fans alike, representing an extraordinary collaboration between two diverse worlds. It celebrates the creativity and internationalism of both the artists and the brand, offering a colorful and thought-provoking journey through the history of this unique project.
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