Eluru is the administrative headquarters of Eluru district in the Indian state of Andhra Pradesh. Historically, it was part of the Buddhist kingdom of Vengi. Today, Eluru is known for its hand-woven products, carpet industries, and the thriving gold market. The city bears a rich cultural heritage and has been home to various dynasties. Prominent landmarks include the Eluru Ashokan Pillar dating to the Mauryan period, and the Kolleru Lake, which is a habitat for many resident and migratory birds, making it a favorite spot for bird-watchers. Eluru also serves as a hub for surrounding rural areas, offering educational and healthcare facilities. The cultural fabric of the city is a tapestry of traditional festivals and cuisine, reflecting Andhra's diversity. As a growing city, Eluru balances its agricultural background with modern developments and infrastructure, reflecting a fusion of old and new.