The Marudamalai Temple is one of the most venerated shrines in Coimbatore, Tamil Nadu, India, situated on a hill that is part of the Western Ghats. It is dedicated to Lord Murugan, also known as Subrahmanya, who is worshipped as the deity of the hills. According to legends, the temple dates back to the 12th century and the name 'Marudamalai' derives from the words 'Marudu', which means medicinal herb, and 'Malai', which means hill.
The temple has been a pilgrimage destination for many centuries because of its religious significance and its setting amidst lush greenery that is believed to be filled with medicinal herbs. Pilgrims have been visiting the temple not just for worship but also to take in the natural beauty of the surrounding landscape.
With the advancement of the road network and transportation facilities, the number of visitors to the Marudamalai Temple started growing significantly in the 20th century. The temple's fame as a center for spiritual solace has attracted tourists from all over India and around the world.
In recent years, the temple has incorporated facilities to cater to the growing number of tourists, such as improved steps, better accommodation options, and eateries. Festivals such as Thai Poosam and Thiru Karthigai are celebrated with great enthusiasm, witnessing a hike in the number of pilgrims during these events.
In terms of the latest trends, there has been a considerable increase in eco-spiritual tourism, where visitors come to explore spirituality while being conscious of the environment. The Marudamalai Temple has seen a rise in visitors who are interested in understanding the historical and cultural aspects of the place as well as in enjoying the serene natural environment around it.
Another trend is the increase in the use of technology for tourism. Many tourists conduct online research before visiting and make use of apps and websites for their travel plans. The temple has also started to offer virtual darshans for devotees who are unable to visit in person, especially during the COVID-19 pandemic.
The modern tourist also seeks a holistic experience, combining their visit with other local attractions, wellness retreats, and cultural experiences. The hospitality sector in Coimbatore has thus diversified to cater to such needs, providing activities that range from yoga sessions to heritage walks.
Marudamalai Temple continues to attract tourists with its divine aura, historical significance, and picturesque setting. Over time, it has evolved to accommodate the changing dynamics of tourism while maintaining its spiritual essence.