Masikryong Ski Resort, located in the Kangwon Province near Wonsan, is one of North Korea’s attempts to boost tourism and portray a more hospitable image to the world. The resort was constructed with the intent to showcase the country’s capabilities and indulge in luxury tourism, a sector largely untapped by the hermit kingdom. It opened its doors to visitors in December 2013, under the reign of Kim Jong-un, who has shown a keen interest in developing tourism as a means to generate revenue for the country.
Built in an impressively short span of less than a year, Masikryong was promoted as a premier ski destination with state-of-the-art facilities. The resort features 10 slopes of varying difficulty, a hotel, restaurants, and other amenities. Historically, the establishment of Masikryong was met with international skepticism due to concerns over luxury spending by the North Korean government while the country was under economic sanctions and facing humanitarian issues.
The tourism history of Masikryong Ski Resort has been marked by both curiosity and controversy. The resort aims to attract tourists, particularly from China and Russia, and has intermittently seen a relative influx of visitors, although numbers are difficult to confirm due to the secretive nature of the regime. International tourists who have visited often relay tales of immaculate empty slopes and an eerie quietness, juxtaposed against the dedication of North Korean ski instructors and employees.
While Masikryong Ski Resort is one of the few places in North Korea accessible to foreign tourists, the broader impact on the country's tourism remains limited due to strict governmental control over tourist activities and ongoing international sanctions. Visitors are typically part of guided tours with itineraries closely managed by the state.
The latest trends in tourism at Masikryong Ski Resort show a focus on domestic tourists within North Korea. With international sanctions limiting external investment and the global COVID-19 pandemic impacting international travel, North Korea has pivoted to promoting internal leisure activities. Masikryong plays a significant role in this new strategy, serving as a destination for the country's elite and a venue for publicized governmental events, like winter sports competitions featuring the country's leaders.
Despite being a modern facility, Masikryong still faces many challenges in becoming a key player in the international ski resort community. The resort’s future as a hub for tourism is highly uncertain and depends significantly on the shifting political and economic landscape of the region as well as potential diplomatic developments.
In conclusion, Masikryong Ski Resort stands as an ambitious project in North Korea's tourism portfolio. While bold in its offerings and representative of a modern luxury ski experience, the resort's success as a tourist destination remains largely enigmatic, shadowed by the broader context of North Korea's geopolitical status and the peculiarities of its approach to tourism. This fascinating juxtaposition of isolation and hospitality continues to intrigue and puzzle the international community.