Tourism in Canterbury is deeply connected to its rich history and cultural significance. Known for its magnificent cathedral, a UNESCO World Heritage Site, Canterbury has been a destination for pilgrimages and visitors for centuries.
The influx of tourists began in earnest after the murder of Thomas Becket, the Archbishop of Canterbury, in 1170. Following his canonization, Canterbury Cathedral became an important pilgrimage destination in medieval Europe. This era was famously depicted by Geoffrey Chaucer in "The Canterbury Tales", which recounts the stories of various pilgrims traveling to the city. This early form of tourism spurred the local economy, fostering the development of inns, taverns, and markets to accommodate the needs of the visitors.
As modes of transportation improved, particularly with the advent of the railways in the 19th century, Canterbury witnessed a resurgence in tourism. The ease of travel enabled people from all strata of society to visit the city's historical sites. Additionally, the Education Act of 1870 increased literacy rates and a burgeoning middle class began taking an interest in the nation's heritage, further boosting tourism.
Modern-day Canterbury is a vibrant mix of historic charm and contemporary life. While the cathedral remains the city's major draw, other historical sites such as the Canterbury Roman Museum, St. Augustine's Abbey, and the ancient city walls attract a significant number of visitors each year. The city has evolved into a cultural hub with theaters, museums, and galleries.
In recent years, there has been a trend towards experiential tourism in Canterbury. Tourists are engaging more with the local culture and history through interactive experiences. For example, the Canterbury Historic River Tours offers a unique perspective of the city’s heritage from the water. Seasonal events, like the Canterbury Festival, add to the city's appeal, drawing in both domestic and international visitors.
Sustainability is also becoming a focus, with efforts to preserve Canterbury's historic sites while accommodating tourist activities. The city encourages visitors to tread lightly, promoting walking tours and the use of public transport to minimize environmental impact.
As tourism trends continue to evolve, Canterbury's approach to welcoming visitors also adapts. The local authorities and businesses are exploring ways to use technology, improve sustainability, and provide unique experiences that honor the city's history while meeting the changing demands of tourists from around the world.
The ongoing COVID-19 pandemic has affected tourism globally, and Canterbury is no exception. However, the city's tourism sector has been resilient, implementing safety measures and adapting to the new normal of travel, ready to welcome back its international audience once it is safe to do so.