Top Things To Do In COEX Mall (Seoul) In 2026 - 2027

Top 10 things to do in COEX Mall

1. 1. COEX Aquarium

   The COEX Aquarium is an immersive underwater adventure located within COEX Mall. This popular attraction houses over 40,000 sea creatures from 650 different species, offering visitors a unique glimpse into the mysterious aquatic world. As you journey through the Aquarium, you'll encounter a variety of themed zones including the Amazon Rainforest, the Open Ocean, and the Marine Touch zone where you can get up close with some friendly sea dwellers. Witness the elegant dance of jellyfish in the Jellyfish Room, and spot the gorgeous garden eels poking out from their sandy burrows. The Kid's Zone also offers educational and interactive experiences that will delight children and help them learn about marine conservation. A trip to the COEX Aquarium is not just entertaining, it is a learning experience that raises awareness about the importance of marine life and the need to protect our oceans.

   Duration: 2-3 hours · Price: KRW 28,000 for adults, KRW 24,000 for youths

2. 2. Megabox COEX Cinema

   Megabox COEX Cinema, located in the vibrant heart of COEX Mall, provides an outstanding movie-going experience. It is one of the largest movie theaters in the country and offers a variety of viewing options including IMAX screenings, 4DX motion seats, and a premium viewing experience at the Boutique M theater. Movie enthusiasts can watch the latest blockbusters and art-house releases in excellent screening conditions. The cinema also holds occasional film festivals and special screenings. Complementing the cinematic adventure, Megabox COEX has a comfortable lounge area where visitors can relax and enjoy a variety of snacks before or after their film. Whether you're a fan of high-octane action flicks, romantic comedies, or thought-provoking documentaries, Megabox COEX Cinema promises a first-class entertainment solution right in the heart of Seoul.

   Duration: Varies by movie, approximately 2 hours · Price: KRW 10,000 to KRW 20,000 depending on seat type and movie format

3. 3. Starfield Library

   Starfield Library is an iconic public library located in the center of COEX Mall, acting as an urban oasis for book lovers and casual readers alike. With over 50,000 books and magazines on display, this open space invites visitors to unwind in the midst of a busy shopping day by diving into a good read. The grand sight of the towering bookshelves, reaching up to the ceiling, provides an awe-inspiring backdrop for the perfect photo opportunity. Besides offering a plethora of reading materials, the library regularly hosts cultural events such as book talks, author signings, and live performances. Comfortable seating areas are spread throughout the library, and it's common to see patrons quietly studying or engaging in leisurely reading. Starfield Library serves as a cultural hub that promotes literacy and learning in an accessible and welcoming environment.

   Duration: 1-2 hours · Price: Free

4. 4. Parnas Ice Rink

   Parnas Ice Rink offers a delightful escape within COEX Mall for those looking to engage in some physical activity. Whether you're a seasoned skater or a curious beginner, the ice rink provides a fun and energizing experience for all ages. The facility features a well-maintained sheet of ice, a skate rental service, and personal lockers for your convenience. If you're new to ice skating, you can sign up for lessons with experienced instructors who will guide you through the basics. Alternatively, seasoned skaters can enjoy gliding around the rink at their own pace. The ice rink also hosts special themed events and public skating sessions with music, making it a festive environment for friends and family outings. Just remember to dress warmly!

   Duration: 1-2 hours · Price: KRW 16,000 per session, including skate rental

5. 5. COEX Artium

   The COEX Artium offers a cultural sanctuary for arts and performance enthusiasts right inside the COEX Mall. With state-of-the-art facilities, the Artium hosts a vast array of performing arts ranging from musicals and plays to concerts and dance performances. The avant-garde building houses multiple auditoriums and exhibition spaces, each designed to enhance the audience's experience. It frequently showcases the works of renowned local and international artists, making it a focal point for creative inspiration and entertainment. By providing a platform for both emerging talents and established performers, COEX Artium fosters the growth of Korea's vibrant arts scene. If you're visiting Seoul and looking for a dose of cultural excitement, be sure to check the Artium's schedule for compelling productions during your stay.

   Duration: Varies by performance, typically around 2-3 hours · Price: KRW 30,000 to KRW 150,000, depending on the event and seating

6. 6. SM Town Museum

   The SM Town Museum at COEX Mall is a paradise for K-pop enthusiasts. As an interactive entertainment space dedicated to the famous SM Entertainment label, visitors can immerse themselves in the world of their beloved K-pop idols. The museum showcases memorabilia, costumes, and personal items from SM artists like EXO, Girls' Generation, and Super Junior. The Hologram Theater provides a futuristic experience where fans can watch 3D performances as if they were attending a live concert. Moreover, the SM Town Museum offers various interactive zones where visitors can dance along to music videos, record their own songs, or take photos with life-sized cutouts of the stars. Don't forget to stop by the gift shop for exclusive merchandise and souvenirs that encapsulate your K-pop memories.

   Duration: 1-2 hours · Price: KRW 18,000 for general admission

7. 7. COEX Mall Virtual Reality (VR) Experience Zone

   For those seeking an adrenaline rush, the Virtual Reality (VR) Experience Zone inside COEX Mall allows visitors to dive into cutting-edge VR attractions. With a wide range of interactive experiences that cater to all ages, this attraction employs the latest VR technology to bring you into the world of games and simulations. Battle against zombies, explore fantastical landscapes, and challenge your friends to immersive games that will blur the lines between fantasy and reality. The VR stations are equipped with high-quality headsets and motion-sensing equipment, ensuring that your digital adventure feels as real as possible. Personnel are on-hand to guide novices and ensure a safe, exciting experience. Perfect for families, friends, and solo adventurers, this is a modern twist on traditional retail entertainment.

   Duration: 30 minutes to 1 hour · Price: KRW 12,000 to KRW 20,000 per experience

8. 8. Dynamic Maze

   Get ready to engage your body and mind at the Dynamic Maze located in COEX Mall. This interactive attraction is an indoor adventure that challenges participants to navigate through an intricate maze filled with physical obstacles and brain-teasing puzzles. The maze is designed to stimulate teamwork and test the limits of your problem-solving skills. As you progress through various zones, you'll encounter hurdles that require jumping, climbing, crawling, and strategic thinking. It's an excellent activity for families, friends, and team-building exercises. The thrill of overcoming each obstacle and the satisfaction of reaching the end make the Dynamic Maze a gratifying journey for participants of all ages. Remember to wear comfortable clothes that will allow free movement as you embark on this fun-filled escapade.

   Duration: 1 hour · Price: KRW 16,000 per person

9. 9. Bongeunsa Temple

   Nestled nearby the bustling COEX Mall, Bongeunsa Temple provides a serene and spiritual retreat for visitors. Established in the 8th century, this Buddhist temple stands as a historical monument amidst Seoul's modern skyline. As you step into the temple grounds, you're greeted with traditional architecture, intricate wood carvings, and elegantly painted murals depicting Buddhist lore. The temple is also home to the tallest statue of Maitreya Buddha in Korea, a sight that inspires awe and reverence. Visitors can partake in temple stay programs or simply explore the tranquil surroundings, which include meditation halls, ornate pagodas, and well-manicured gardens. The contrasting environment of Bongeunsa Temple offers a peaceful counterpoint to the lively energy of COEX Mall and is ideal for those looking to contemplate and connect with Korea's rich cultural heritage.

   Duration: 1-2 hours · Price: Free, but donations are welcome

10. 10. Kimchi Museum

    Discover the world of Korea's most iconic dish at the Kimchi Museum, known as the Kimchikan, located within COEX Mall. This unique museum is dedicated to the history, varieties, and cultural significance of kimchi. Interactive displays take visitors on a journey through the process of making kimchi, including fermentation techniques and the diverse ingredients used across different regions. You'll have the chance to see different types of kimchi showcased in jars, learn about the science behind its health benefits, and understand its role in Korean cuisine and culture. The museum also offers a tasting area where you can sample various kimchis, and at times, participate in kimchi-making classes for hands-on learning. The Kimchi Museum is both an educational and a gastronomical adventure, celebrating a culinary tradition that has existed for centuries.

    Duration: 1 hour · Price: KRW 5,000 per person