Mapro Garden (Mahabaleshwar) History

Welcome to Mapro Garden, Mahabaleshwar – A Tourist Delight

Lush greenery, vibrant strawberry fields, and a cool climate – this is what defines Mapro Garden in Mahabaleshwar, one of the most serene destinations in Maharashtra, India. Situated in the Western Ghats, its tourism roots can be dated back to the British Raj when it was developed as a summer resort because of its pleasant climate.

The Birth of Mapro Garden

The story of Mapro Garden began with the establishment of 'Mapro' – a brand synonymous with fruit-based products, especially jams and preserves. Founded in the 1950s by Mr. Kishore Vora, Mapro started as a small unit catering to the local market. It was the abundant strawberry cultivation around Mahabaleshwar that inspired the inception of the Mapro brand, making it a significant anchor for tourism in the area.

Growth in Popularity

As the popularity of their products increased, Mapro decided to establish Mapro Garden in the 1980s as a space where visitors could relish the freshness of strawberries and the produce derived from them. It quickly became a must-visit tourist spot, allowing visitors to witness the production process and indulge in fruit-based delicacies, such as strawberry ice cream, shakes, and Mapro’s signature product, strawberry crush.

Mapro Garden Today

In present times, Mapro Garden stands as a landmark in Mahabaleshwar's tourism. It has expanded to include a restaurant, a chocolate factory, a small nursery, and a children's play area, aiming to cater to a more diverse audience and enhance the overall tourism experience.

Latest Tourism Trends at Mapro Garden

• Eco-Friendly and Sustainable Tourism: Mapro Garden has embraced the global trend towards sustainability, adopting eco-friendly practices and encouraging visitors to do the same.
• Experiential Visits: Tourists are now looking for more than just sightseeing. At Mapro Garden, visitors can partake in strawberry picking sessions and watch live demonstrations of jam-making, providing a unique hands-on experience.
• Food Tourism: There has been a rise in tourists flocking to Mapro Garden for the specific reason of indulging in fresh, fruity delicacies, turning it into a niche food tourism destination.

Festivals and Events

Mapro Garden is famously known for hosting the annual Strawberry Festival during the Easter weekend, which has become a significant draw for tourists. The festival exhibits a grand celebration of strawberries, with events like fruit picking, strawberry eating contests, and live demonstrations of food processing, creating an engaging atmosphere for families and food lovers.

The Future of Tourism at Mapro Garden

With the continuous development of amenities and the growing interest of tourists in agritourism, Mapro Garden's appeal as a destination is only rising. Whether it’s for the fresh mountain air, the sweet taste of strawberries, or the joy of learning about food processing, Mapro Garden continues to be a delightful escape for tourists from all over the world.

Visiting Mahabaleshwar isn't complete without a trip to Mapro Garden, as it encapsulates the essence of this picturesque hill station. A testament to its enduring appeal is the ever-growing number of visitors annually, securing its place in Maharashtra's tourism history.