Located in the bustling city of Mohali, VR Punjab, formerly known as North Country Mall, stands as a testament to the rapid development and evolution of tourism in the state of Punjab. Since its inception, this expansive shopping hub has significantly contributed to the local economy and has shaped the tourism landscape of the region.
VR Punjab started its journey as North Country Mall, which was launched with much fanfare in 2013. It immediately gained popularity becoming one of the largest and most extravagant shopping malls in the region. Designed to international standards, it offered a rich shopping experience with an impressive array of national and international brands, catering to a diverse clientele.
Over the years, North Country Mall rebranded to VR Punjab, further solidifying its position as a regional cornerstone for leisure and entertainment. With this transition, it brought a refined and upscale retail environment that matched the changing aspirations and consumption patterns of the local populace.
The mall's strategic location in Mohali, near the capital city of Chandigarh, has made it an easily accessible destination for locals and travelers alike. Its development has spurred significant growth in the surrounding areas, with an increase in hotels, restaurants, and other services catering to tourists' needs. The presence of this shopping and entertainment mecca has turned the area into a major stopover point for tourists visiting the cultural and historical sites of Punjab.
VR Punjab offers a myriad of attractions beyond shopping. The mall is home to a multi-screen cinema, a spacious food court serving a plethora of cuisines, an amusement area for children, and regular events and performances that add to the festive atmosphere. The facility also boasts an exquisite outdoor space known as the Urban Haat, where cultural festivals, markets, and food bazaars are held, showcasing the rich heritage of Punjab.
In recent years, tourism trends in the region have shown a move towards lifestyle experiences. VR Punjab fits perfectly into this niche, providing a one-stop destination for shopping, dining, and entertainment. There has been a growing emphasis on creating immersive experiences for visitors, with VR Punjab hosting events that celebrate local culture and festivities, drawing crowds from across the region and beyond.
The mall's evolution reflects a broader trend in Indian tourism of developing multifaceted entertainment complexes that serve as major attractions in their own right. With Punjab's focus on promoting tourism through modern infrastructure while retaining its cultural essence, VR Punjab remains at the forefront of this initiative and continues to contribute to the state's tourism revenue and reputation as a vibrant destination.
