Nestled in the small town of Bekal, within the Kasaragod district of Kerala, Pallikere Beach offers a tranquil retreat amidst the natural beauty of India's southwestern coast. Known for its pristine shores and serene atmosphere, the beach has been a gem in the tourism landscape of Kerala for several years. The history of tourism at Pallikere Beach is intertwined with the rise in popularity of Bekal Fort, which stands as a historic sentinel overlooking the Arabian Sea.
The tourism industry in Kerala saw a significant upsurge in the 1990s with the state government's aggressive promotion of Kerala as "God's Own Country." Despite its natural beauty and proximity to the historic Bekal Fort, Pallikere Beach remained relatively untouched until the Kerala Tourism Development Corporation (KTDC) recognized its potential. Efforts to develop Bekal as a key tourist destination led to an increase in visitors to Pallikere Beach.
Bekal Fort, which is adjacent to the beach, has played a pivotal role in drawing tourists to the area. The fort's history, which dates back to the 17th century, provides an enriching cultural experience for visitors. The panoramic views from the fort walls and the chance to wander through ancient architecture have made the fort-beach duo a must-visit for anyone traveling to Kerala.
As tourism started to flourish, the area around Pallikere Beach saw the establishment of various amenities and facilities to cater to the needs of the tourists. This includes the development of parks, entry points, resting areas, and ample parking space. Additionally, nearby resorts and hotels started to spring up, appealing to both domestic and international travelers.
Visitors to Pallikere Beach indulge in activities such as sunbathing, leisurely walks on the beach, and enjoying spectacular sunsets. The beach's shallow waters also make it a safe spot for swimming.
In recent years, sustainable and experiential tourism has become a trend in Kerala, and places like Pallikere Beach are no exception. Tourists are increasingly seeking authentic experiences that allow them to connect with local culture and nature. Homestays, traditional cuisine, and eco-friendly initiatives are gaining popularity, enhancing the tourism appeal of Pallikere Beach.
Additionally, the use of advanced technology for tourism promotion is evident with virtual tours, online bookings, and mobile applications designed to enhance the visitor experience. Kerala's tourism department has been actively leveraging digital platforms to market destinations like Pallikere Beach to a global audience.
Pallikere Beach continues to shine as a quaint coastal destination, with its charm being continually polished by the convergence of historical significance and natural beauty. This synergy, coupled with the evolving tourism trends and growing emphasis on sustainability, ensures that Pallikere Beach will remain an enchanting spot for tourists for many years to come.
