The Valiyaparamba Backwaters in Kerala, often referred to as the 'Venice of the East,' is renowned for its scenic beauty and tranquil waters. Tourism in this pristine location began to flourish with the state government’s initiatives to promote Kerala’s natural attractions in the late 20th century. Kerala Tourism Development Corporation (KTDC) played a pivotal role in showcasing Valiyaparamba as a prime tourism spot, especially for backwater experiences.
With the emergence of the 'God's Own Country' campaign in the 1980s, which aimed to highlight the unique cultural and natural beauty of Kerala, Valiyaparamba began gaining attention on the global tourism map. The tranquil stretches of emerald-green waters lined by lush coconut groves became a staple image in Kerala's tourist brochures, drawing in visitors from around the world.
Valiyaparamba isn't just about the backwaters, but also about the rich historical and cultural legacy of the region. Close to this paradise lies Bekal, home to the magnificent Bekal Fort, which is the largest fort in Kerala. Dating back to the 17th century, the fort stands as a testament to the bygone era when the region was a significant stronghold of various Indian dynasties. The fort's breathtaking view of the Arabian Sea and the backwaters adds to the allure that attracts history buffs and romantics alike.
Over the years, there has been a significant shift towards ecotourism in Valiyaparamba. Responsible tourism initiatives have been introduced to preserve the delicate ecosystem of the backwaters. Houseboats, once running on diesel, are increasingly being replaced or complemented by solar-powered and non-motorized vessels to minimize environmental impact. Community-based tourism is encouraged, with local inhabitants directly involved in providing authentic experiences such as village tours, traditional Kerala cuisine, handloom weaving, and fishing.
In recent years, health and wellness tourism has become a significant trend in Valiyaparamba and the surrounding regions. The backwaters have become synonymous with tranquility and rejuvenation, drawing visitors interested in Ayurvedic treatments and yoga retreats, which offer holistic experiences aligned with nature.
Another rising trend is the popularity of boutique and heritage resorts that offer personalized service and an intimate glimpse into the local culture and lifestyle. These establishments focus on creating unique, curated experiences for their guests, with activities like bird watching, canoe rides, and guided nature walks.
The future of tourism in Valiyaparamba looks promising as there is a concerted effort to balance development with sustainability. The state's vision to become a green tourism destination aligns with the rising global demand for environmentally responsible travel options. As long as these paradisiacal backwaters are preserved with care, Valiyaparamba will continue to enchant travelers for generations to come, further cementing its status as one of India’s treasured travel destinations.
