Varkala, a coastal town in the southern state of Kerala, India, has been on the tourism map for several years, celebrated for its unique geological formations and serene beaches. But it isn’t just the natural beauty that attracts visitors; Varkala is also home to cultural and architectural wonders such as the 2,000-year-old Janardana Swami Temple and the historic Sivagiri Mutt, founded by the social reformer Sree Narayana Guru.
The history of tourism in Varkala is linked closely with its discovery as a spa town, where the waters were believed to have purifying properties. This belief stems from the natural springs near the Papanasam beach which are said to have medicinal attributes. Over the years, it became a destination for religious pilgrims as well as those seeking wellness and recreation.
With the advent of wider exposure through travel writers and tourism campaigns, Varkala slowly evolved to cater to recreational tourism. The seaside cliffs, considered a geological monument by the Geological Survey of India, became spots for leisure activities, cafes, and resorts.
The Varkala Aquarium, although a relatively recent addition to the town’s tourist attractions, has become a significant point of interest. It was established to enhance the tourism appeal of Varkala, offering an educational and engaging experience for visitors. The multi-storeyed aquarium showcases a variety of marine species and provides interactive experiences meant to raise awareness about marine biodiversity and conservation.
Recently, Varkala has seen a shift towards sustainable and experiential tourism. Visitors are now looking for authentic experiences, which include traditional Kerala cuisines, Ayurvedic treatments, and cultural performances.
Adventure sports such as paragliding, surfing, and snorkeling have also found their place in Varkala, attracting a younger demographic. Furthermore, the Varkala Aquarium aligns with the trend of educational tourism wherein families and students come to learn about marine life.
The Government's Role in Promoting TourismThe government has played a crucial role in developing infrastructure like roads and promoting eco-friendly practices to maintain the charm and ecological balance of the town. It has also been active in organizing annual festivals that showcase local culture and arts that in turn attract tourists from across the globe.
Some Tips for VisitorsIn summary, Varkala and the Varkala Aquarium are jewels in Kerala's tourism crown, evolving from a therapeutic escape to a vibrant cultural and recreational hotspot. As visitors continue to seek new experiences, Varkala is poised to grow and adapt, offering a truly dynamic destination.
