The history of wine tourism in Nashik, which is often referred to as the wine capital of India, is intricately linked to the inception of Sula Vineyards. Established in 1999 by Rajeev Samant, Sula Vineyards was one of the first wineries to recognize the potential of Nashik as India’s premium wine-growing region. The region's tourism narrative has been shaped significantly by the journey and growth of Sula Vineyards.
The early 2000s marked the beginning of Sula's influence on tourism when the winery started organizing vineyard tours and wine tasting sessions for visitors. The idea was novel in India at that time, and it sparked curiosity among both domestic and international travelers. Sula Vineyards became a pioneer in promoting oenotourism (wine tourism) in the country.
Understanding the potential of oenotourism, Sula Vineyards enhanced its offerings. They introduced guided tours which included an insight into the winemaking process, grape cultivation, and also involved visitors in wine tasting experiences. Facilities such as restaurants, tasting rooms, and boutique shops selling wine and souvenirs added to Sula’s appeal as a tourist destination.
In 2008, Sula Vineyards introduced the Sula Wine Fest, a celebration that quickly became one of the most awaited annual events in the Indian wine industry’s calendar. It attracted thousands of visitors, helping to place Nashik on the global oenotourism map. This event showcased not just the wines but also offered music, gourmet food, and fashion, appealing to a diverse crowd.
In recent years, wine tourism in Nashik has seen a significant upswing. With more wineries opening in the vicinity, the region has become a hotspot for wine connoisseurs and leisure travelers alike. Sula Vineyards remained at the forefront, with facilities expanding to include a resort called 'Beyond by Sula' for luxurious stays and 'The Source at Sula', an authentic Tuscan house-inspired property.
Eco-friendly practices and sustainable tourism are also part of the latest trends at Sula Vineyards. The winery is committed to environmental stewardship, ensuring that their growth does not come at the expense of nature. Activities like bicycle tours around the vineyard and solar-powered facilities are initiatives towards this commitment.
The influence of Sula’s tourism is substantial on the local economy. It has generated employment, stimulated the growth of ancillary industries such as hospitality, and fostered agricultural development through the demand for quality grapes.
The continuous innovation in tourism offerings by Sula Vineyards ensures that Nashik stays relevant and exciting for tourists. This includes broadening the scope of experiences, like yoga retreats among the vines and art exhibitions within the winery, appealing to a wider audience beyond wine enthusiasts.
Today, Sula Vineyards is not just a name synonymous with Indian wine, but also a cherished destination for those seeking a refined experience amidst the greenery of Nashik’s rolling vineyards.
