Located on the Arabian Sea coast in the southern state of Kerala, India, Lighthouse Beach in Kovalam has transformed from a tranquil fishing village into one of the most iconic and visited beach destinations in India. The history of its tourism journey is as fascinating as its serene waters and sandy shores.
The story of tourism in Kovalam begins in the 1930s when the then Regent Maharani of Travancore, Sethu Lakshmi Bayi, built a beach resort for the royal family at Kovalam. This set the precedent for Kovalam as a retreat for the elite. However, it wasn't until the 1970s that Kovalam truly emerged on the global map, attracting waves of hippies and backpackers who fell in love with the laid-back atmosphere and picturesque beaches.
In the years that followed, Kovalam and particularly Lighthouse Beach became a beacon for international tourists. The eponymous old Vizhinjam Lighthouse, located on a rocky promontory, provided a unique backdrop to the white sandy beaches and became a symbol of Kovalam itself.
Recognizing its potential, the state government and private investors began developing the area, adding resorts, restaurants, and other tourist amenities. By the 1980s, Lighthouse Beach had established itself as a full-fledged beach destination. This development further boomed in the 2000s with the rise of the wellness tourism trend, wherein Kovalam's Ayurvedic resorts and yoga retreats gained worldwide prominence.
Today, Lighthouse Beach caters to a diverse crowd, including luxury travelers, wellness enthusiasts, and surfers. Keeping up with eco-friendly practices, many resorts and businesses in the area now adopt sustainable methods to conserve the natural beauty that Kovalam is known for. There is a significant increase in domestic tourists who come from various parts of India to enjoy the serene environment.
Another recent trend has been the rise of cultural tourism in Kovalam. Visitors show interest in local traditions, festivals, and cuisine, engaging more with the cultural aspects of the region. Furthermore, adventure tourism is picking up with activities like parasailing, snorkeling, and boat rides attracting tourists seeking thrills.
As tourism in Kovalam evolves, there is a continuous effort to balance growth with sustainability. Initiatives are in place to preserve the pristine beaches and the wellbeing of the local community, ensuring that Lighthouse Beach remains a cherished destination for generations to come.
Lighthouse Beach in Kovalam stands as a testament to Kerala's tagline, "God’s Own Country," offering an experience that is as much about enjoying its natural splendor as it is about appreciating the rich history and evolving tourism trends.
