Anjuna, located in North Goa, has long held a magnetic allure for travelers from around the world. Its tryst with tourism began in the 1960s and 1970s when it became a hotspot for the hippie movement, thanks to its pristine beaches, serene atmosphere, and open-minded local community. The carefree, Bohemian lifestyle of these early travelers left an indelible mark on Anjuna's culture, creating a destination synonymous with freedom, music, and psychedelic experiences.
Through the years, Anjuna evolved to accommodate the rising influx of tourists, transforming from a quiet fishing village into one of Goa's most vibrant tourist destinations. The introduction of the famous Anjuna Flea Market, which started as a means for hippies to sell off their possessions, has now become a weekly must-visit for local color, eclectic shopping, and Goan cuisine.
As Goa's tourism expanded, so did the need for spots where visitors could relax, grab a bite, and enjoy the Goan sunsets. This led to the establishment of Curlies Beach Shack in the late 1990s, which quickly became one of the most notable landmarks of Anjuna Beach. Its humble beginnings as a small beach shack have since evolved into a two-story complex that is one of the definitive beachfront destinations for locals and tourists alike.
Over the years, tourism trends in Goa have shifted from long-stay travelers to a mix of short-term vacationers, party-goers, spiritual seekers, adventure enthusiasts, and digital nomads. The electronic dance music scene has found a particular home in Anjuna with Curlies at its heart, often hosting famous trance parties and international DJs that attract crowds from all over the world.
The latest trend in Goan tourism, which Curlies Beach Shack caters to, includes wellness retreats, yoga sessions, and eco-conscious travel. Sustainable tourism practices are gaining momentum, with more visitors looking for establishments that provide authentic Goan experiences with minimal environmental impact.
COVID-19 brought unprecedented challenges to the tourism industry, including temporary closures and health safety concerns. However, Curlies adapted to the new normal by implementing safety measures and continues to be a legacy attraction in Anjuna, inviting guests to relax, refresh, and reconnect.
