The allure of Hawah Beach in Kovalam has been captivating travelers for decades. Initially brought to the public's attention by Her Highness the Maharani Sethu Lakshmi Bai of Travancore in the early 20th century, Kovalam, including Hawah Beach, rose to prominence as a tourism destination.
However, it wasn't until the 1930s that Kovalam found its way onto the tourism map, when the regent Maharaja of Travancore, Balarama Varma, constructed a beach resort, the Halcyon Castle, which kick-started its emergence as a favored spot for the elite of high society. This beach palace laid the foundation for Kovalam's tourism.
The real turning point for Hawah Beach's fame came in the 1970s when hippies en masse swarmed to this coastal stretch as part of the famed Hippie Trail, setting up Kovalam as a must-visit destination for foreign tourists seeking sun, sand, and spirituality.
From the 1980s onward, the Kerala state government recognized the potential of Kovalam, including Hawah Beach, as a significant draw for both domestic and international tourists. Renowned for its palm-fringed coastline and crescent-shaped beaches, the area has been developed with a focus on sustainability to maintain its natural beauty while catering to the increasing tourist footfall.
In recent years, there has been a concerted effort to brand Kovalam's tourism through initiatives like 'God's Own Country' campaigns that showcase the pristine natural beauty and cultural richness of Kerala. Hawah Beach has been part of these promotions, emphasizing its role as a peaceful retreat and a hotspot for water activities.
The trend in tourism at Hawah Beach is now leaning towards wellness and eco-tourism. Many tourists come to Kovalam for Ayurvedic treatments, yoga retreats, and to experience the tranquility of the Kerala coastline. There's also an uptick in adventure tourism, with water sports like surfing, and motorboat riding being offered prominently.
Another growing trend is the establishment of boutique hotels and luxury resorts that offer personalized experiences. These cater to the growing segment of tourists looking for exclusive and authentic cultural interactions, without compromising on the environmental ethos of the region.
Furthermore, post-pandemic travel trends show that tourists are favoring destinations like Hawah Beach for their open spaces, outdoor experiences, and the ability to enjoy vacations while socially distancing, making it an even more appealing destination in the current global context.
