Mansarovar Ambaji is a sacred lake located in the temple town of Ambaji, in the Banaskantha district of Gujarat, India. Ambaji is renowned for its Shakti Peetha, the Ambaji Temple, which is dedicated to the goddess Amba, a form of the Divine Mother. The town has been a significant pilgrimage destination for centuries and draws millions of devotees every year, particularly during the Bhadarvi Poonam fair.
The pilgrimage to Ambaji is an ancient tradition that dates back to times referenced in scriptures such as the Puranas. It is believed that the heart of Goddess Sati fell at this spot when her body was dismembered, and hence it’s revered as one of the 51 Shakti Peethas. The town of Ambaji and Mansarovar has been a centre for spirituality and faith for thousands of years.
In modern times, tourism at Mansarovar Ambaji has gained significant momentum due to easier access to transportation and improved facilities for pilgrims. With the development of better roads, expansion of local amenities and accommodation options, the influx of tourists to this holy site has seen a steady increase. The Gujarat government and private entities have made continuous efforts to facilitate the pilgrimage and encourage cultural tourism.
In the past few decades, the government and local authorities have undertaken various projects for infrastructural development in Ambaji. This includes the construction of the Gabbar Hill ropeway for easy access to the temple situated atop Gabbar Hill, development of the Bhadarvi Poonam Mela Grounds to host the annual fair, and improvement of guest houses and facilities around Mansarovar Lake.
Eco-Tourism and Sustainability have become significant trends in Ambaji, with efforts being made to preserve the natural beauty of the surrounding areas while accommodating tourists. Travelers now seek authentic experiences that involve local culture and heritage, and the local community has adapted by offering traditional handicrafts, cultural performances, and local cuisine. The introduction of digital solutions for darshan bookings and donations has also streamlined the visit process for pilgrims.
Moreover, festivals such as the Navratri celebrations have also become tourist magnets, with people from across India and the world converging at Ambaji to witness the grandeur and participate in the religious festivities.
The rise of social media and digital marketing has played a pivotal role in boosting tourism. People are now more aware of the sacred significance and cultural wealth of Ambaji through various online platforms, making it an attractive destination for spiritual as well as leisure travelers.
The future of tourism in Mansarovar Ambaji looks promising with continuous initiatives to improve visitor experience while preserving the sanctity of the religious site. The destination's ability to blend spirituality, culture, and natural beauty ensures that it will continue to attract tourists and pilgrims from all over the world.
