Nestled in the coastal city of Kannur in the northern part of Kerala, Payyambalam Beach is an exquisite location known for its pristine sands and serene atmosphere. A perfect blend of natural beauty and cultural richness, Payyambalam Beach has been a favorite for both domestic and international tourists.
The beach's allure is accentuated by its long coastline, making it an ideal spot for long walks and sunset views. The beautifully landscaped garden and the massive sculpture of a mother and child by renowned artist Kanayi Kunhiraman add charm and elegance to the beach's panoramic view.
The history of tourism in Payyambalam Beach dates back to the early 20th century when travelers started exploring the Malabar Coast for its untouched beauty. Over the years, Payyambalam gained popularity as a tranquil retreat away from the bustling life of the city. The beach was well-known among the locals, but it took some time before it became a highlighted destination in travel pamphlets and tourist maps.
In the latter part of the century, efforts by the Department of Tourism in Kerala started to bear fruit as they began promoting Kerala’s beaches, particularly those in Kannur, under the catchy slogan "God's Own Country". This branding, coupled with the growth of the hospitality industry in the region, led to an increase in the number of tourists visiting Payyambalam.
With the advent of eco-tourism and increased global awareness about sustainability, Payyambalam Beach has seen a shift towards more responsible tourism practices. Visitors are often reminded to maintain the cleanliness of the beach and to respect the natural environment.
Moreover, adventure sports and water activities such as jet skiing and parasailing have also started to emerge, providing thrill-seekers with ample opportunities for excitement. The idea of wellness tourism has also taken root in the area, with several Ayurvedic health resorts offering therapeutic treatments and yoga sessions.
Today, Payyambalam Beach is a hotspot for beach lovers and culture enthusiasts. The beach's proximity to other historical landmarks in Kannur, like the St. Angelo Fort and the Arakkal Museum, adds to its appeal as a tourist destination. Annual festivals and cultural activities showcase the rich tradition of Kerala and draw crowds in considerable numbers.
The hospitality sector around Payyambalam Beach has also flourished, with a range of accommodation options available, from luxury resorts to budget-friendly homestays. This growth facilitates the catering to a diverse demographic of tourists, making it a versatile destination for all types of travelers.