Nestled in the charm of the Kullu Valley, Old Manali has long been a jewel in the crown of Himachal Pradesh's tourism. The history of tourism in this quaint town can be traced back to the hippie movement of the 1960s and 1970s when it became a haven for backpackers and travelers looking for peace, spirituality, and natural beauty. This period marked the beginning of tourism in Manali, but it was the traditional hospitality, the apple orchards, and the rustic allure of Old Manali that held visitors spellbound.
With its rich mythological heritage, it is believed to be the abode of Manu, the ancient lawgiver, after whom it has been named. The spiritual and historical significance of this place contributed to its popularity, drawing in pilgrims and history buffs alike.
Over the years, Old Manali has transformed from a sleepy village into a bustling tourist spot while maintaining its old-world charm. This transformation was catalyzed by improvements in transportation and infrastructure development in the Kullu Valley. The construction of the Rohtang Pass highway boosted accessibility and made Old Manali more appealing to domestic and international tourists.
The 1980s and 1990s saw a surge in domestic tourism as more Indian families and adventure seekers discovered Old Manali's allure. Its proximity to the Solang Valley and other attractions has made it a hub for those looking to explore the greater Manali area.
With the turn of the millennium, Old Manali saw a shift towards more organized tourism and a rising number of boutique cafes, guesthouses, and local crafts markets. Adventure tourism has also taken a front seat with activities such as trekking, paragliding, rafting, and mountaineering becoming increasingly popular among visitors.
In recent years, sustainable tourism has become a major trend. Efforts are being made by local businesses and organizations to promote eco-tourism and responsible travel practices that preserve the natural beauty and cultural integrity of Old Manali. This includes the encouragement of local homestays, participation in local festivals, and respect for the pristine environment.
The latest trend in Old Manali’s tourism sector is the emergence of wellness and yoga retreats. Emphasizing the restorative power of nature, these retreats offer visitors the chance to unwind and reconnect in the tranquil settings that Old Manali is famed for.
Festivals such as the Himalayan Festival held in December, and Dussehra celebrated widely across the Kullu Valley, add to the region's touristic appeal. These festivals showcase the rich culture, handicrafts, and traditions of the region, bringing in a large number of travelers keen on experiencing the cultural vibrancy of Old Manali.
