Nestled in the tranquil setting of Mount Abu, the highest peak in the Aravalli Range of Rajasthan, India, is the Brahma Kumaris Spiritual University & Museum. The history of tourism at this destination is intricately linked to the establishment and growth of the Brahma Kumaris World Spiritual University.
Founded in the 1930s, the Brahma Kumaris spiritual movement started in Hyderabad, Sindh (now in Pakistan) under the guidance of Dada Lekhraj Kripalani, who is also known as Brahma Baba. After the partition of India and Pakistan in 1947, the institution relocated to Mount Abu. This university rapidly gained recognition for its spiritual teachings and practices, which focus on meditation, yoga, and self-development, attracting visitors and spiritual seekers from around the globe.
The establishment of the university coincided with an increase in both domestic and international tourism in the area, as individuals came to explore the serene environment and to participate in meditation retreats. Over the years, the unique blend of spirituality and tourism bolstered Mount Abu as a prominent destination for those seeking peace and self-discovery.
In recent years, the latest tourism trends at the Brahma Kumaris Spiritual University & Museum reflect a growing global interest in wellness tourism. Visitors not only come for the spiritual aspects but also to rejuvenate their mind, body, and soul through a range of activities provided by the institution such as:
The university has adapted to the challenges posed by the COVID-19 pandemic by offering various online courses and virtual tours, making their teachings more accessible to a global audience. This shift to digital platforms can be seen as part of the burgeoning trend of virtual tourism.
Another noticeable trend is the focus on sustainable tourism. The Brahma Kumaris institution has been at the forefront of advocating for environmental sustainability and has implemented numerous eco-friendly initiatives at their campus, thus attracting environmentally conscious travelers.
When planning a visit to the Brahma Kumaris Spiritual University, it’s important to note that it prides itself on tranquility, discipline, and inclusivity. All guests are expected to adhere to a vegetarian diet and abstain from alcohol and cigarettes while on the campus. The best time to visit is between November to March, owing to the pleasant weather conditions. Whether for personal development, spiritual enlightenment, or simply to experience its peaceful ambiance, this institution remains a beacon for those on a quest for inner peace.